Marketing Audit

When we undertake a marketing audit we examine every aspect of your marketing environment, strategy and activities. We do this in a systematic and comprehensive manner, so that we can give an unbiased view of how your marketing is working. This enables us to identify where you’re going wrong, what you could do better and the solutions needed to maximize your marketing performance.

  • Macro Environment Audit
  • Micro Environment Audit
  • Marketing Strategy Audit
  • Marketing Productivity
  • Marketing Organization
Macro Environment Audit
Put medium and long range planning in place in light of external factors beyond your control. These might include new trends, emerging threats and the latest opportunities.
Micro Environment Audit
An audit of the factors which you can control.
Marketing Strategy Audit
An analysis of the marketing strategy as it stands – including the objectives you’ve set for yourself.
Marketing Productivity
A measure of the return on investment your business is enjoying from its current marketing strategy.
Marketing Organization
An objective evaluation of the capability of your current marketing organization.
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Who are we ?

We call ourselves Tidal because we move with the prevailing currents of the industry, spotting best practice and new thinking as it emerges and bringing the best of it to our clients. Tidal is a team made up of the best people in the marketing, creative and development industries, brought together from all corners of the globe. We can take the long-term strategic view of the best consultancy and combine it with the delivery of a top flight agency, but all without top flight agency costs. We deal with you on a one to one basis, cutting through the buzz-words, jargon and slogans to deliver clear and effective results.